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Web Designing

Web Designing

Content Management System

Content Management System

Why use a content management system

Advantage of content management system

There are many options available when you are considering content management system in order to develop a particular project. There are some factors that need to be considered while you are choosing them which depends upon which advanced do you need the CMS, the language on which it has been built, for what purpose it will be used, and in fact it is very difficult to get the accurate CMS for any of your projects.  The problem is that the developers are not interested to learn different varieties of CMSs. Alternatively, they will have basic knowledge of one or two CMSs and they tried to implement them on all the projects.But in reality, there are some CMSs which are very much popular due to the usability of the software by most of the people. There are even some software which are very easy to install and use that can be processed very fast. In order to support all the top content management systems, there are few things that are projected here. So in case if you are searching for any of them then this article will help you to great extent. The basic formats of CMS used by most of the developers include WordPress, Drupal and Joomla and are very much popular to develop any project. And here you will find some suggested CMSs that can help in Creating your new project. So try them and make use of them in such a way that you could get the accurate output.

#1 WordPress

The first and the foremost one is WordPress. To be true the Physics be blogging platform is very much in design and is even more popular as a CMS theme. Even for the beginners, it is one of the biggest tools that can aid them in any situation. It has the superfast operation and at the same time, it can be installed very easily.The latest version is also available with the auto update in which the user has the tendency to operate it on free hand. Being a beginner it is quite easy to use WordPress even if you are not familiar with HTML or any other programming language.

The user can very easily get navigate through the software along with the building images and multimedia uploading facility is also available. Web developers can easily understand the theming as it is quite easy to navigate and also has plugin API. Among all the CMS it is one of the widest CMS that is based on plugins and themes which are available in a wide range of collection. The themes are unique and stylish which makes the developer feel more different from other software. In order to get any help, you can easily visit the WordPress site that will help you how to download and install the software and the even optimized information is also provided.

Advantages

  • It has a huge development community
  • Lots of plugins and advanced features
  • Compatible with beginners

#2 Drupal

Another CMS yet powerful and is one of the most popularly used themes. It is very easy to install that is available with lots of options that include forms, open ID, profile and many more interesting features. Drupal is enabled with easy creation by using social features along with which the third party module can help in creating interesting effects.  Taxonomy module is one of the interesting features in this CMS that allows different levels and types of categories for the content types. Fully tested and customized teams are available for the web developers along with the plugins. You can very easily use Drupal as it is the active community that has excellent support for a plugin and other aspects. It could be appropriate even if you can hire a developer to make the task much easier.

Advantages

  • Robust and easy to use
  • Modulus facilitated with more than 6000
  • Preferred by many companies

Disadvantages

  • Not fully featured
  • Reliability low quality and commercial

#3 Expression Engine

It is considered as an elegant and flexible CMS for any web development. ExpressionEngine has been differentiated from other themes as it is completely different and easy to modify as well. In fact it very easy to understand the concept and start using the theme to create your own project. Most of the users have claimed that it is an exciting way to create the website by using ExpressionEngine. Additionally, it also provides extraordinary features for the customers that helps in understanding the theme very easily. If you start using ExpressionEngine then you will know the powerful template engines that are customized in the software along with add-ons and plugins. The interesting feature of EE is that it has to global search as well as replacement functionality in different themes and aspects.

Advantages

  • Provides 7000 + extensions
  • Has active user community
  • Authentication can be done by using different specifications

Disadvantages

  • Difficult for the beginners
  • Does not provide high-quality themes as compare to other CMS
  • Complicated to use it when compared with other CMS

#4 Joomla

The most advanced and multifunctionality CMS is Joomla. Most of the web developers have claimed that it is very easy to use Joomla along with easy installation. It is said to work on a common shared hosting package which is completely based on the configuration of the software. In some aspects, Joomla is same as Drupal which has the easy interface for the users. The amazing features of Joomla include the attractive administrative interface, different options in the drop-down menu along with some excellent facilities. Undoubtedly it is one of the Unique CMS that has support for access control protocols including open ID, Gmail accessing, access control on LDAP and soon. It is even more interesting to say that it has more than 3200 extensions in which the developer can choose any one of them. If you are a paid customer then you can enjoy lots of customized options but for unpaid customers, its quite complicated.

Advantages

  • Provides 7000 + extensions
  • Has active user community
  • Authentication can be done by using different specifications

Disadvantages

  • Difficult for the beginners
  • Does not provide high-quality themes as compare to other CMS
  • Complicated to use it when compared with other CMS

#5 Textpattern CMS

It is considered as an elegant and flexible CMS for any web development. ExpressionEngine has been differentiated from other themes as it is completely different and easy to modify as well. In fact it very easy to understand the concept and start using the theme to create your own project. Most of the users have claimed that it is an exciting way to create the website by using ExpressionEngine. Additionally, it also provides extraordinary features for the customers that helps in understanding the theme very easily. If you start using ExpressionEngine then you will know the powerful template engines that are customized in the software along with add-ons and plugins. The interesting feature of EE is that it has to global search as well as replacement functionality in different themes and aspects.

Advantages

  • Very easy to use
  • Suitable for all sizes
  • Has extraordinary documentation and specifications

Disadvantages

  • Relatively smaller community
  • Fewer plugins
  • High-quality templates are provided

#6 Radiant CMS

Its probably one of the fascinating CMS themes for most of the developers. As it is quite simple and highly flexible it has become more popular. Textpattern helps in providing unique CMS that are created along with well structured and standard page formats. Approximately there are 700 plugins available along with WYSIWYG editor services. It is very easy to generate a page as they are light in weight and even quick loading. Due to the different modes in dragon city is very easy to use and at the same time, the functionality has become much more powerful. Beginners can also start using Textpattern as it is quite understandable and even easy to start with. Textpattern is simple indesign but has easy to use interface and intensive.

Advantages

  • Very easy to use
  • Suitable for all sizes
  • Has extraordinary documentation and specifications

Disadvantages

  • Relatively smaller community
  • Fewer plugins
  • High-quality templates are provided

#7 Cushy CMS

This is completely different from other CMS as it is some basic functionalities that are regulated by a content management system. Cushy CMS is not completely dependent on a single platform and is best to provide host solutions. In fact, it does not require any sort of downloads or upgrades due to which it has become one of the popularly used CMS themes. It completely works based on FTP info which updates the content to the required server and is developed or modified as per the design. It is very very easy to use Cushy as it offers easy access ability and different styles of formats. It is even featured with an option that helps in upgrading to the promo account by using some sort of logos and themes as well.

Advantages

  • Easy for content managers to do editings
  • Very easy to use even for beginners
  • Quick to get started

Disadvantages

  • Cost-effective
  • Does not support emails
  • Its not similar to other CMS

#8 SilverStripe CMS

Yet another PHP CMS which is quite similar to that of WordPress. The only difference is that the SilverStripe is available with different sorts of configuration that is completely dedicated to content management it is not at all concerned with blogging. It has utilized its own PHP framework Saphire and is the only reason it has been differentiated from other CMS. Similarly, it also enables in creating own template language that is especially used in designing process.SilverStripe has come up with interesting inbuilt features that include SEO navigation and support and vision control. As it provides different functionalities the web developers can enhance the utilization to make the best administrative outputs for the clients. It has prefixed themes and models that can be used directly on any content in which modifying the teams can also be done accurately.

Advantages

  • As basic functionalities which are easy to perform
  • Free use of other languages like HTML and CSS
  • Completely developed for open standards

Disadvantages

  • Lack of themes
  • Not suitable for beginners
  • Does not provide much extensions or models

#9 Alfresco CMS

It is very easy to install and use Alfresco because of its built-in features and is JSP which is an enterprise content management solution. Alfresco is enabled with extraordinary facilities like dropdown files, making web content easy and many more. Even though it is the little bit complicated but it is still beneficial for the beginners. Once if you get addicted to Alfresco then it will be very easy to operate which is done through the massive power of the system. Apart from all it has the administrative backend which is well designed and constructive. So if you have simple sites then you can prepare using the Alfresco.

Advantages

  • Easy and compatible
  • Installation is very easy
  • Available with building features

Disadvantages

  • Masive constructive designs
  • Does not provide backend
  • Does not provide much extensions or models

#10 TYPOlight CMS

One of the perfect balance all the features that are filled with the CMS. As it is functional very attractive and at the same time it is light in weight that is preferred for everyone. TYPOlight has been designed in such a way it provides lots of features like newsletters and calendars for the users. There are built in CSS generator with which the developers can save lots of time and research for other learning techniques about CMS. It is incorporated into many features and different configuration specifications. TYPOlight is the preferred choice for people who are looking for advanced functionalities which also requires some extra programming languages.

Advantages

  • No restrictions while using the designs
  • Built-in models
  • Does not require any basic standard

Disadvantages

  • The theme designs are hard and themes qualified
  • It is not practically well thought
  • It is not suitable for small sites

E-Commerce


E-Commerce

Do you believe that more than 40% of the world internet is based on e-commerce business? As people are looking to shop online as it seems to be more convenient and easy way to get what they want. And The E-Commerce economy is said to rapidly increase in the future as well. As an entrepreneur the opportunity makes people become successful and sustain to have a successful business.

  • The online sales have expected to raise an average rate of 9.32% annually within next 5 years.
  • Approximately the US consumers will reach $523 billion online by 2020.
  • More than 270 million customers are set to browser, e-commerce websites.

Therefore, if you are interested in selling the product or start any sort of then e-commerce is the best alternative. And there are many business tools that will help you to take care of the latest technology so you can be focused on making a successful business.

#1:How to start an E-Commerce Business?

So lets get started and know how to explore in commerce business. There are lots of tricks and tips while you are going to start aneCommerce business. This will eventually help in getting lots of income along with a branded platform. Basically, there will be lots of problems and hurdles in your way. But never lose your confidence and make the best out of it. If you can build a personal E-Commerce business along with better customer experience which will boost up your website.

#2:How to build a loyal audience that emotionally connects with your website?

In fact, this is a little bit tricky question, but still, you have to overcome it to have a successful ecommerce entrepreneurs of your own. There may be thousands of people waiting for your e-Commerce web products that will basically provide you with free viral marketing strategies. And then you become famous in the social media as the customers start posting useful information regarding your brand. This can eventually fill you with lots of bank balance and you will find the free promotion to your website. And in case if you are very much concerned to build a successful business this article will definitely help you a lot.

#3:Tips to make your eCommerce business widely successfully

In fact, this is a little bit tricky question, but still, you have to overcome it to have a successful ecommerce entrepreneurs of your own. There may be thousands of people waiting for your e-Commerce web products that will basically provide you with free viral marketing strategies. And then you become famous in the social media as the customers start posting useful information regarding your brand. This can eventually fill you with lots of bank balance and you will find the free promotion to your website. And in case if you are very much concerned to build a successful business this article will definitely help you a lot.

Never rush to make your website launch

One of the biggest mistakes most of the people do is that they Rush while they are launching their website. This will lead to an unsuccessful e- commerce entrepreneur. As it is the only time to launch your site and grab the attention of an audience. Be comfortable and never try to mess up everything. And make sure to build an ecommerce website step by step instead of doing all at once.

Completely focus on the users

In fact, this is one of the tricks that helps you to build a successful business. Get in touch with the audience and know their pulse so that it will be easy to build a user-friendly web. This include, like having the conversation with uses, know what they want, observe the users and follow them. Therefore, this will become a successful mantra for your E-Commerce business.

Make sure to test everything

While you are launching any sort of e-commerce the first thing you need to do is to test and analyze each and everything. It is better to think twice and act wisely. Make analyze of everything and look what is best for your website.

Get involved with the social networking websites

To Grab the attention of social networking will help in building a good business. Most of the successful ecommerce companies completely involved themselves with social networking websites. The social media is the best platform to showcase any sort of e-commerce launches. If you can make something creative and then the social network will make your website to explore the world and beyond.

Incorporate social elements

Apart from the above tips, its one of the great ideas to add social elements on your E-Commerce thats it. You can also add some sort of reviews or any testimonials that easily connects with the society. Make use of some sort of social login so that it will help you to get lots of followers.

Go mobile

As most of the users are converted to mobile operations it would be better if you can opt for the website that can be loaded on mobile devices as well. This could be a great source of visitors to your website that will enhance and improve the website as well.

Stay on top of SEO

SEO is one of the important factors in this e-commerce world. If your website can occupy the top position on the SEO pages then it can a great success as well as a reputed website. Many of the successful ecommerce companies have come up with SEO strategies.

Collecting of information

Before you could launch your website, its important that you should collect as much information as you can. Because the customers would search for the information that is available on your website. So if they find something informative then they would like to visit your website again and again.

#4:An eCommerce website- to become successful

An e-commerce uses series of procedures that uses web coding, the database and the third party applications which includes payment process. Most of the E-Commerce web use SSL certification to make secure transactions. The important information like bank details or credit card numbers should never be stored in the database unless they are given proper PCI compliance. Otherwise, this may lead to many complications.

  • Its important that the website should contain basic information regarding the category and the product that are available.
  • They should be available such that the customer can add items to the cart and create their own account.
  • The information that is stored in the cart or account should be temporarily saved.
  • In case of check out the website should be completely secured and locked with SSL certification.
  • While checking out the website can use the third-party software in order to do the shipping transactions.
  • While the customers enter credit card numbers and the information will be passed through the payment gateway only.
  • Finally, the order will be completed and the E-Commerce websites should not save any sort of information from the customers.

#5:How to process e-commerce transactions

Most of the e-commerce transactions are vulnerable to frauds along with the charge backs that have greater impact on it. So it is very important to know how to proceed with the steps of e-commerce transaction. And below you will find how to do it.

Get the basic details of the cardholder

If in case the shipping details are difficult for then making a call to the customer or inform via email and verify the account. In fact, this is an ideal way to make a safe transaction without any misunderstandings.Make the transactions only if you are clear about everything.

Take the required card account details

Another important aspect is that you should collect complete information regarding the card holder. It includes getting card number, including the brand in which the cards brand can also provide card number and other details. And the unique code is one more important tothat ensures that the customer is currently having details of the required cards.

Make sure to test everything

While you are launching any sort of e-commerce the first thing you need to do is to test and analyze each and everything. It is better to think twice and act wisely. Make analyze of everything and look what is best for your website.

Use Visa and MasterCard Secure that are verified

This is applicable for people who have previously enrolled with the services. Important to enroll in the verifications either by using visa or MasterCard users. The security code generated ensures that everything is safe and secured.

Incorporate social elements

Apart from the above tips, its one of the great ideas to add social elements on your E-Commerce thats it. You can also add some sort of reviews or any testimonials that easily connects with the society. Make use of some sort of social login so that it will help you to get lots of followers.

Make use of Address Verification Service

It is an ideal way that allows the card holders detailed information with full clarity. This can help in avoiding any sort of frauds or mismatches and reaches the exact billing address.

Permit all transaction

As most of the e-commerce payments are authorised and approved so you can feel free to do any sort of transactions very easily.

Never use voice authorizations

It is one of the important factor that need to be avoided. As they do not support any sort of proof of authorizations.

Get out of forced authorizations

They are some kind of force authorizations which will make you to use their services. Never tried to focus on them instead go with the regular ones that you have already equipped with. And the most important thing is to use fully authorised authentications only.

Authorization approval should be shipped immediately

Its one of the interesting factors and the shipping can be done within 7days or any stipulated time. If you are not able to, then it is better to make another and authorization request for them.

Make the customer aware of delivery date

Most importantly, make the customers aware of the expected delivery date. This will therefore help them to know when the product is going to reach them. And then the customers will be aware of the arrival of the product.

Deposit transactions after the product is shipped or delivered

Basically the transaction date is the time given to ship the product. It is necessary that the payment should be done within 3 days of the shipment date, otherwise it may be rejected in some cases.

Provide original authorization details

Last but very important, always try to use the original authorization number for any sort of deposits for refunding the transactions. Everybody would like to be successful in their field in the same way, if you want to make a grand launch, then make sure you are well informed about everything. So if you can follow the procedure and instructions given here, then it will be easy for you to create your own eCommerce website.

Video Marketing


IMPORTANCE

OF

VIDElO

MARKETING

FOR

YOUR BRAND

How video marketing is good for your Brand Promotion

It is now a full-on a swing for video revolution that has been drastically changed from traditional televisions to YouTube, Facebook Live, Snapchat and many more. It’s too good to be true that the videos have become part of everyone’s life.This has eventually made the video marketing rule the industry of digital marketing company. Under a survey, it has been estimated that more than 63% of business is revolving around video marketing only. In which approximately 82% business sectors are involving video marketing strategies to build up their business. Video marketing has become an added tool to the latest technologies. The customers can easily get attracted to a particular video advertisement that is the combination of things that is attractive, versatile and the same time easily shared with others.


#1:Highlights of video marketing are

  • Nearly 75 million people go for online streaming.
  • According to the word ‘video’ in an email subject line has come up with an increasing rate of 13%.
  • And it’s surprising to know that most of the video streaming are watched through smart devices.
  • In future, the internet video traffic will have drastic increase that draws the attention of about 80% of all the people in the world.
  • Most of the people get engaged with the videos with less span.
  • Video streaming websites, especially YouTube is used by 4,950,000,000 users daily.

#2:Why Video Marketing considered as important

As most of the people spend their time watching videos every day has led the video marketing to occupy the top chair. Therefore the video marketing strategy helps in increasing the brand value of the product or the service. And the basic importance of video marketing is to grab the attention of the viewers towards something that is advertised in the video and is done by a digital marketing company. The reasons why video marketing is considered as important factors are provided below.

  • Video streaming increases
    the growth rate of a business
  • This is the first and the foremost thing that video marketing can help any business. It’s really amazing that you can make lots of money with just a single video that has more number of viewers. In fact, videos can directly impact the sales rate of a product. Based on a survey, it reflects that 74% of people who watch reviews on YouTube tend to mostly by the product. This is because they find something interesting while they are watching the video which makes them purchase the product

  • It is a good return on investment-ROI
  • This is something you can never expect to happen in video Marketing industry. To prove this approximately 83% of business came up with profits in their sales by using video advertisements. You might be thinking that video advertisements or a digital marketing company do not charge much. It is completely wrong. They require huge amounts of investment, but has the capability to double your business standards. This is the main reason why most of the businesses are looking for video marketing strategies.

  • Increases trust
  • As already said people who watch a particular video or an advertisement will definitely get attracted to it. This, therefore, makes them purchase the product as it builds lots of interest and trust on the product. It is necessary that the video should be created in such a way that the visitors should get attracted to it. Relatively it’s an ideal choice to build trust among the buyers.

  • Google encourages videos
  • As videos grab the attention of visitors to a particular site Google loves to do so. At present Google is tied up with YouTube there for it affects the search engine rank of a website. It’s even more important to make sure in order to optimize a particular video on YouTube regarding the SEO is concerned. The digital marketing company adds interesting captions or titles in the video can also be a beneficiary. If somebody is searching for a particular thing in Google if you can add a link to a video that you would like to advertise then you will have lots of traffic.

  • Comfortable to stream on mobiles
  • In the fast forward generation, everybody uses their mobile devices to stream videos as it is a handy and a perfect device to do so. It’s estimated that up to 90% of people would like to stream videos through mobile devices only. And the YouTube has occupied the primary concern while streaming videos. Even video sharing has become one of the most happening events in the world.

  • Just a video is enough to explain everything
  • In the fast forward generation, everybody uses their mobile devices to stream videos as it is a handy and a perfect device to do so. It’s estimated that up to 90% of people would like to stream videos through mobile devices only. And the YouTube has occupied the primary concern while streaming videos. Even video sharing has become one of the most happening events in the world.

  • Video has the power to attract the laziest buyers
  • Video marketing is of product is also very helpful to attract a lazy customer. Because there are some lazy people who do not like to hear from their friends or relatives about any product. So they simply go to the video streaming website and start searching for the product. And if they find the product is satisfying them then they will definitely purchase it. Hence video acts as a tool to make everyone learn about the product and its reviews.

  • Social sharing
  • Just one single video can reach millions of people. You know it’s, in fact, the latest trend. It is not necessary that you should go to each and every visitor to exhibit your product. Rather than that if you can make a short video of your product and upload it then your product will reach lots of people. And 60% of social marketing strategies are based on videos.

  • Conclusion:
  • In the latest generation video advertisement is gaining more popularity as it is widespread. As it is fully technical incorporated with latest innovations that have reached each and every corner of the earth. And when it comes to the marketing strategies video plays a unique role. Apart from that creativity and well-designed video will definitely get lots of applause. So digital marketing company makes a creative video advertising, that can spread on the internet giving awareness to the people about a particular brand. And this is how the video marketing has proved its significance.