On average, People are spending 5 hours a day on their smartphones. And no, it’s not just videos of cats (although there’s a lot more to it).
More than half of smartphone users search for a new company or product while searching for their smartphones.
Creating a mobile-friendly website in 2019 is not just a good idea – it is essential. Read on for 7 reasons why your company needs it.
Your customers are using mobile devices
You have created your website for the use of prospects and customers. And the fact of the matter is that, today, most searches are starting on mobile devices, not desktop computers. According to a recent report by Brightage, about 60 percent of all website traffic comes from mobile.
If your site is not mobile compatible, the vast majority of visitors to your website are losing slow load time, a jumble layout, or information. None of these issues make up for the first impression, so you need to clean up your mobile site so that users can find information about your business quickly and easily instead.
Google prefers mobile
In 2018, Google announced that it will start ranking mobile search results instead of desktop sites. The decision was driven by the fact that most users are searching on mobile devices, and so Google wants to ensure that the results they are displaying before are of high quality and really meet the needs of the majority of searchers. Do.
If your site is not ranking well on Google, this is a serious concern. Google is the number one search engine, and if you don’t show up on the first page of their results, chances are you aren’t. A study from Moz indicated indicates that 71 percent of users will click on sites on the first page of search results. So if you’re on another page, you’re only being visited by 30 percent of the people who might need your goods or services.
This is the same percentage again. 57% of online users say they would not recommend trading with a poorly designed mobile website.
Yes. Having a mobile-friendly website is a great deal. It’s foolish to risk losing customers and referrals based on something you can easily fix.
If having a responsive website for mobile devices is not your first priority, be careful. Your top competitors may have already made sure that their site is mobile friendly.
And what do you think your customer is going to choose when browsing from their smartphone?
Enhance your Appearance
One of the best things about building a mobile-friendly website is that you can reach a large audience.
Responsive websites simplify online sharing and therefore your web visitors are more likely to share on their social platforms.
In addition, mobile-friendliness is a symbol of ranking on Google. This means that mobile-friendly websites appear higher in search results.
Having a responsive website is a free way to better rank search engines. Why wouldn’t you want to take that opportunity? More organic search results, more leads and conversions – it’s just as easy.
Keep Their Attention
In our immediate, digital age, people’s attention is now less than the golden fish. Sorry but true.
One aspect of a mobile-friendly website is that it loads quickly. You cannot have a website that takes too long to load. Your customers will click your heartbeat to your page.
In fact, more than half of mobile web visitors will leave your site if it takes more than 3 seconds to load.
Don’t miss out on a lot of potential customers. Make your website responsive.
You may also like to read:- What is Responsive Web Design? Why does it need to be Responsive?
Better Browsing Experience for Your Visitors
What’s the main difference between mobile friendly and responsive websites and not those?
Customer experience. A mobile-friendly website provides your website visitors with a visually appealing, enjoyable competition with your company.
Site navigation is simple and intuitive. Sharing content is natural and easy. Best of all, the site loads quickly and the text is easy to read and fits on the small screen.
A responsive website architecture is cost-effective.
Prior to the introduction of RWD, website owners used to adapt some of the same web pages to different sizes. Assignments are made independently for these pairs and even material updates and source codes for the triple. A responsive website creation can vary according to all screen sizes for a single source code for your webpage, and in the framework template of solitary content administration.
A mobile friendly website boosts sales.
While web-based shopping is growing at an astonishing rate, a growing number of customers are using their mobile phones to buy merchants on the web. In 2013, 10% of the district’s online purchases were made via mobile, and that rate has doubled in two years to 20% in 2015. Therefore, extending to mobile with a responsiveness for web-based commercial websites would be a wise strategy. Design. This update, as mentioned earlier, will enhance the user experience, opening the door to an online transaction.
A mobile responsive site engages Google rankings.
About 96% of Internet users search on Google at any point they are searching for. That way, all the websites will lean on their SEO to appear in the first few Google search results. An important step in enhancing a website is to create a responsive website that takes into account the fact that, after all, Google recognizes whether a website is mobile friendly and favorable when displaying search results.
As a result, responsive web design services transcend mobile webpage functionality and user experience across multiple devices and screens. Also, as seen and predicted, mobile web penetration is on the rise, so set up your mobile friendly website and get a big hand in the competition.
Make it easy for customers to contact you
The more convenient it is for customers to reach you, the more likely they are to do so. Having a mobile-friendly website means finding your email address and phone number is easy and clickable.
All you have to do is click and the phone will start ringing. This is good for your customers and for you as it will potentially drive sales.
How to optimize your site for mobile
So now that you understand why mobile is so important, what can you do to make sure your site is doing well?
Take a Look for Yourself
The first step is where you stand. Pick up your phone and go to your business website. Does it take a long time to load? Once it’s done and running, is everything set up correctly? Are there any elements that do not load? Are things overlapping? Is the type too short?
You can also ask some of your friends to visit your site. What did they notice? Do they find it easy to learn what you do and how to communicate with you? If you or your friends have a problem with the site, you’ll need to take action.
Check Your Site’s Loading Speed
Now you know how your website appears on mobile devices, you might want to get a formal score for your web page loading speed.
That’s where Google PageSpeed Insights comes in. Google will give you a different number for both your mobile and desktop sites. If you are not getting the green light on both, you need to contact a developer to work on speeding up.
Increasing the load speed on mobile in general is an easy fix for professional developers. Sometimes these are big, big files that slow you down. Other times, your site is built on old, outdated, themed. Whatever the issue, a pro one can usually diagnose and resolve it quickly.
You may also like to read:- What is Progressive Web Application and How to Build a PWA?
Eliminate Unfriendly Elements
You may also want to consider using a responsive design and choosing a font size that is justified without zooming in. Not only are these elements important to the user experience, they will influence how you rank on Google.
Similarly, you’ll want to make sure that images or other types of files don’t contain content that Google can’t crawl. When Google determines how to rank sites for certain search terms, they are looking for those keywords on your site. If the keywords are embedded in images rather than plain text, Google will not be able to see if your site contains relevant information. For the best practice of ranking on Google, check out this article.
Having a mobile friendly website is important to serve your audience and find them on Google. If you haven’t thought about your mobile site in a while, or want to update for years, now is the time to take action! Some simple changes can make a big difference in your Google ranking and experience for your users.
Final Thoughts on Mobile Friendly Website
Thanks for reading! We hope that these 11 reasons why you need a mobile-friendly website have convinced you to make it your first priority. If your website is not mobile-friendly, then you can redesign or create a free website using our free website builder, which also comes with a free mobile application and web application builder.