It’s not hard to see why video is so popular these days; For one thing, it’s an easily digestible format that relaxes our eyes from more information about text-to-text. That’s why the world watches 1 billion hours of social media every day.
And those of you who are heading for a digital marketing career should have a thorough understanding of the power of video as a marketing tool. This is not only because they may be interested in creating amazing videos, but also because they will have to learn to include videos in their content in order to stay competitive.
Here we will outline some of the best practices for digital marketers to create and share videos and highlight 5 key reasons why video is so important to your marketing strategy.
Why Video Marketing is Important?
Video is a unique and engaging format of content that gives us a real-life picture of what is happening; and also It’s easy to share across multiple platforms. People like it because it’s the video content that entertains and engages users, and marketers like it because it can potentially give a huge return on investment (ROI) through multiple channels.
Video is very accessible for anyone with internet access to watch and produce. While there is definitely a trend towards high-quality video on a professional level, anyone can hop on their laptop and create their own video within an hour.
Types of Videos to Promote Business With
Having a good understanding of your purpose can help you in creating an effective content marketing strategy with many different kinds of videos that will entertain, and engage your customers, and people would love to share if it touches their hearts.
Therefore, you have to make sure that the type of video and the purpose of the channel (if you are posting on social) automatically matches the purpose of the video.
Here’s a breakdown of where you can use a variety of videos.
Interpreters can help raise awareness about your products and can be used in conjunction with a full range of instructions, customer service activities and applications.
Interviews can help promote dialogue between the parties, or display a particular guest or influencer. If you are making videos featuring guest experts, for example, you can always reuse the audio and market it as a podcast.
Product reviews and demo videos can be produced by Brand Ambassador in exchange for free products. If you’re looking for people in your industry to promote your social compliance, this might be a great way to get free advertising. Doing so can help you get information about the product if the people reviewing the video have a lot of engagement and comments. So in a sense, it can work like market research.
Live video is the best opportunity to be close and personal with your audience, and it works well, especially on social channels.
Tips for Best Practice Video Marketing:
Well, there are some amazing reasons why you should include videos in your marketing activities, or if you are interested in a digital marketing career you can learn how to create great videos. But how do you go about creating a video that is interesting and engaging? Here are some suggestions.
First off, find out what is the ideal video length for your platform – here’s what Hubspot recommends:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- UTB: 2 minutes
Other things you want to do include ensuring better engagement and accessibility as well as boosting your SEO by using headlines for autoplay and silencing the video if it’s on the landing page. Videos on landing pages can be very effective but only if they don’t scare the audience away. You want to make sure your video is mobile-friendly across the board.
Check your analytics, and traffic metrics to understand how your videos are performing, and also practice good SEO strategies. You can develop a standard library of different videos and keep them organized on YouTube, then add them to different forms of content such as blogs and emails.
And don’t forget about your call-to-action, which is usually a short explanation on YouTube that suggests users become subscribers to your channel.
You may also like to read:- What is SEO? Why SEO is Important to Promote Your Website?
9 Reasons Why You Should Promote Your Business With Video
1. Increases Video Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video to your landing page can increase conversions by up to 80%. And the team of OXO Solutions has made sure that the video works well regardless of the category in which you include it.
Videos can also lead to direct sales. Studies show that 74% of consumers who watch commentary-videos about a product later buy it. Improve your interesting product videos now!
If you think about it, the effectiveness of the video is not surprising. After all, vision is our most powerful emotion. Most of the information transmitted in our brain is visual. So if already images can drive widespread engagement, imagine what moving images can do to your business.
2. Be Competitive
81% of businesses are marketing their products and services with videos.
Videos are amazing to get all kinds of messages here, and if we think in terms of practicality, a short, uniquely explained video can make a world of difference when it comes to the ins and outs of your particular product. When it comes to educating. By using storytelling and unique media, you can easily grab people’s attention and keep them entertained while they are actually entertaining.
Depending on how it matches your product, you may want to use animated or illustrated video to stand out from the crowd (and not even your face).
3. Video builds trust
Trust is the foundation of conversion and sales. But building trust must be a goal in itself. The whole concept of content marketing is based on building trust and long-term relationships. Stop selling and let people come to you with interesting and useful information.
Video does it all. Video content is likely to connect with us and provoke emotions. And when we talk about elite people in the audience, YouTube bubbles have become one of the most powerful social media images to promote your brand. So, if you are serious about content marketing, you should also be serious about video.
Promotional videos can boost trust. Some consumers are still skeptical about buying products and services on the Internet because they fear fraud and deception. But effective marketing videos present your products in a communicative way. This creates a sense of personalized access, with 57% of users saying that videos made them purchase online.
4. Google loves video
Videos allow you to maximize the time spent by visitors to your site. That way, exposure now builds trust and indicates to search engines that your site has good content. If you do embedded videos on your website, you can see 53 times more on Google than before. Since Google now owns YouTube, there has been a significant increase in how much video affects your search engine rankings.
Make sure your video is optimized for SEO on YouTube. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers a way to take the next step. And to further promote the applications, explore the world of interactive videos.
You may also like to read:- 8 Reasons Why Blogging is Important for SEO to Rank Website
5. Video appeal to mobile users
Video and mobile meet each other. 90% of users watch videos on their mobile. Since the quarter of 2013, mobile video views have grown by more than 233 percent. UT reports that mobile video consumption increases by 100% every year. Because people love to watch videos on the go, and the number of smartphone users is growing, your video viewership is growing.
At the same time, Google tells us that smartphone users feel a sense of personal connection with twice as many TV viewers and 1.4 times more than desktop viewers with brands that promote video content or ads on their devices.
The rise of mobile video means brands need to be sensitive to people’s personal experiences on their smartphones. For example, give them a better choice in the video content they use.
6. Video marketing can explain everything
Are you launching a new product or service? Make a video to show how it works. 98% of users say they’ve watched an explanatory video to learn more about a product or service. That’s why 45% of businesses that use video marketing say they have an explanatory video on their homepage. Of those businesses, 83% said the video explaining their homepage was impressive.
Trying to explain a difficult concept? Create animated videos. Animation brings to life the notion that no text or live video can. Also, boring talking heads are no longer enough to break the cycle. Animated videos are best for entertainment, nostalgia, and simplicity. And they work.
Make sure you use a process that will give you results. Use these 20 pre-made steps to make your video content stand out from the rest. See important tips and examples of best practices on how to create a product demo video.
7. The video includes even casual buyers
Video is a great tool for learning, but it’s also very easy to use. Today’s life is so busy that you have time to read long product descriptions or in-depth research on services. The modern customer wants to see the product work. Video Priority is one of the most important ways to use video in your content marketing.
Video marketing can reach a wide audience, and it works on many levels. Even lazy. Make sure you target not only the eyes, but also the ears of the potential customer. Your competitor gains dual power!
8. The ROI of video marketing.
Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. The video will speed up sales cycles as prospects think less and act sooner.
9. The video promotes social sharing
60% of social media marketing experts used videos in 2015 and 73% of total respondents planned to use it in 2016, and they certainly did it.
Social networks also promote video content with their new features. Facebook has launched 3600 videos, live videos, and exhibitions (a video-focused app for teens). Instagram has replaced 60-second videos and Instagram stories, Twitter has a periscope. And YouTube is the world’s second most popular social network.
However, in the context of social media, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was fun. So make entertaining videos to promote social sharing. Emotions are not ROI at all but social shares can increase traffic to your site, and you can take it from there.
Bonus Tip 1: Surprise those working video ads
Listen to this: The click-through-rate of video ads is 1.84%. This is the highest click-through rate (CTR) of all digital marketing ads! And the full rate for a 15-second drop YouTube video ad is 92%. For excluded video ads, the rate is 9%.
Video ads also perform effectively on all social media platforms. Facebook, affiliated with Nielsen, estimates the value of video ads on its platform. They have learned that 74% of total ad recalls can be achieved within the first 10 seconds of a video. So fight against banner blindness by video ads instead.
Bonus Tip 2: Video Is Rocking Email Campaigns
When you’re creating videos already, make sure you incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increased click-through rate by 96%! That’s a great way to stand out from the competition and get your message across.
You may also like to read:- How to Do Keyword Research for SEO
Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context, It’s meaningful.
Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product, show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.