IMPORTANCE OF VIDElO MARKETING FOR YOUR BRAND

How video marketing is good for your Brand Promotion

It is now a full-on a swing for video revolution that has been drastically changed from traditional televisions to YouTube, Facebook Live, Snapchat and many more. It’s too good to be true that the videos have become part of everyone’s life.This has eventually made the video marketing rule the industry of digital marketing company. Under a survey, it has been estimated that more than 63% of business is revolving around video marketing only. In which approximately 82% business sectors are involving video marketing strategies to build up their business. Video marketing has become an added tool to the latest technologies. The customers can easily get attracted to a particular video advertisement that is the combination of things that is attractive, versatile and the same time easily shared with others.

#1:Highlights of video marketing are

• Nearly 75 million people go for online streaming.
• According to the word ‘video’ in an email subject line has come up with an increasing rate of 13%.
• And it’s surprising to know that most of the video streaming are watched through smart devices.
• In future, the internet video traffic will have drastic increase that draws the attention of about 80% of all the people in the world.
• Most of the people get engaged with the videos with less span.
• Video streaming websites, especially YouTube is used by 4,950,000,000 users daily.

#2:Why Video Marketing considered as important

As most of the people spend their time watching videos every day has led the video marketing to occupy the top chair. Therefore the video marketing strategy helps in increasing the brand value of the product or the service. And the basic importance of video marketing is to grab the attention of the viewers towards something that is advertised in the video and is done by a digital marketing company. The reasons why video marketing is considered as important factors are provided below.

• Video streaming increases
  the growth rate of a business

This is the first and the foremost thing that video marketing can help any business. It’s really amazing that you can make lots of money with just a single video that has more number of viewers. In fact, videos can directly impact the sales rate of a product. Based on a survey, it reflects that 74% of people who watch reviews on YouTube tend to mostly by the product. This is because they find something interesting while they are watching the video which makes them purchase the product

• It is a good return on investment-ROI

This is something you can never expect to happen in video Marketing industry. To prove this approximately 83% of business came up with profits in their sales by using video advertisements. You might be thinking that video advertisements or a digital marketing company do not charge much. It is completely wrong. They require huge amounts of investment, but has the capability to double your business standards. This is the main reason why most of the businesses are looking for video marketing strategies.

• Increases trust

As already said people who watch a particular video or an advertisement will definitely get attracted to it. This, therefore, makes them purchase the product as it builds lots of interest and trust on the product. It is necessary that the video should be created in such a way that the visitors should get attracted to it. Relatively it’s an ideal choice to build trust among the buyers.

• Google encourages videos

As videos grab the attention of visitors to a particular site Google loves to do so. At present Google is tied up with YouTube there for it affects the search engine rank of a website. It’s even more important to make sure in order to optimize a particular video on YouTube regarding the SEO is concerned. The digital marketing company adds interesting captions or titles in the video can also be a beneficiary. If somebody is searching for a particular thing in Google if you can add a link to a video that you would like to advertise then you will have lots of traffic.

• Comfortable to stream on mobiles

In the fast forward generation, everybody uses their mobile devices to stream videos as it is a handy and a perfect device to do so. It’s estimated that up to 90% of people would like to stream videos through mobile devices only. And the YouTube has occupied the primary concern while streaming videos. Even video sharing has become one of the most happening events in the world.

• Just a video is enough to explain everything

In the fast forward generation, everybody uses their mobile devices to stream videos as it is a handy and a perfect device to do so. It’s estimated that up to 90% of people would like to stream videos through mobile devices only. And the YouTube has occupied the primary concern while streaming videos. Even video sharing has become one of the most happening events in the world.

• Video has the power to attract the laziest buyers

Video marketing is of product is also very helpful to attract a lazy customer. Because there are some lazy people who do not like to hear from their friends or relatives about any product. So they simply go to the video streaming website and start searching for the product. And if they find the product is satisfying them then they will definitely purchase it. Hence video acts as a tool to make everyone learn about the product and its reviews.

• Social sharing

Just one single video can reach millions of people. You know it’s, in fact, the latest trend. It is not necessary that you should go to each and every visitor to exhibit your product. Rather than that if you can make a short video of your product and upload it then your product will reach lots of people. And 60% of social marketing strategies are based on videos.

• Conclusion:

In the latest generation video advertisement is gaining more popularity as it is widespread. As it is fully technical incorporated with latest innovations that have reached each and every corner of the earth. And when it comes to the marketing strategies video plays a unique role. Apart from that creativity and well-designed video will definitely get lots of applause. So digital marketing company makes a creative video advertising, that can spread on the internet giving awareness to the people about a particular brand. And this is how the video marketing has proved its significance.